The asset management business is a $30 trillion+ industry, and most of the low-cost automated investment solutions (such as Betterment) are far better than other options on the market today because of their much lower fees. For instance, many mutual funds and advisors still charge over 2% a year.  While our investing philosophy is different than that of Betterment’s, we think both solutions are reasonable. We’ve recommended Betterment in the past and find them to be a great partner.